Our So-called Secular Christmas
Categories: Religion Week
We continue to say “Merry Christmas” rather than “Happy Holidays,” and Santa Clause isn’t going anywhere anytime soon. It’s Christmas in America, and it’s not so secular.
The Twelve Brands of Christmas
Categories: Business
Holiday marketing is some of the most pervasive we see all year. Every season, a few brands manage to stand out in the sea of red and green, holiday cheese, joy, peace and fa-la-las.
Holidazed and Confused
Categories: Business
It’s that time of the year again, folks. Thanksgiving has come and gone, and we got through America’s answer to annual Running of the Bulls with only a few tramplings. ‘Tis the season to hang out with friends, tolerate your family, show off your ability to put shiny lights on things, and of course BUY [...]
Show, don’t tell, when selling a brand
Categories: Business
Start expecting the unexpected. Digital and experiential marketing are not mutually exclusive. Augmented reality, merchantainment and interactive games are just the first developments in the realm of live digital experiences.
Millennials Adore: Luxe For Less
Categories: Business
By Mariam Shahab Looking and feeling fabulous without hitting the spending limit on your plastic sounds like an oxymoron, right? Well not for savvy gen-yers who shop at the likes of Target and H&M (while yes H&M has been under scrutiny recently by many due to their questionable philanthropic model, I’m still keeping them on [...]
Is your brand a “thing to do?”
Categories: Business
Target has become a destination, much like the movies or the mall, due to their in-store experience, the affordable quality of their products, and their on-demand content.
