The Next Great Generation

They call us the Millennial Generation.

image

The Golden Age of Journalism

By Wynn Harrison on September 3rd, 2010
Categories: Think

Journalism is not dying. In fact, it has come to life, and Gen Y is here to make sure it stays that way. Welcome to the Golden Age of Journalism. Not only are we out there telling stories, we are doing it effectively and will someday (hopefully) have the credibility of some of the greatest voices of the craft.

Continue Reading

image

Power and Influence: Gen Y’s Moguls

By Tim Olsen on September 2nd, 2010
Categories: Shop

Few celebrities are as equipped to promote themselves as Gen Y celebrities are. Indeed, three such Millennials are shaking up the entertainment and business landscapes by using whatever means necessary to grow their ventures.

Continue Reading

image

How the globe-trotting generation connects with airlines

By Puneet Sandhu on August 27th, 2010
Categories: Travel Week

We don’t care about brands that send out the one-size-fits-all message to the entire world. My love for Southwest isn’t just about their cheap fares or the fact that my bags can fly free. It’s their flight attendants rapping safety instructions, it’s their fun work culture, it’s about what the airline represents.

Continue Reading

image

Net deal virtually screws world with pants still on

By Jason Potteiger on August 17th, 2010
Categories: Connect

We have just lived through the Golden Age of the Internet. The days of free and equal access (to say nothing of anonymity) may soon whiz by us altogether, as Google, Verizon and the U.S. Congress move to limit net neutrality. We need to stand up and care about this. It is the most important First Amendment issue of our time.

Continue Reading

image

Meet the New Maverick

By Jennifer Orr on August 11th, 2010
Categories: Think

She’s progressive, she’s controversial… and she’s John McCain’s daughter? Meet Meghan McCain, the young woman who has been stirring up the Republican cauldron with her media slams about the GOP, going as far as calling herself the poster child of moderate Republicans, and allowing others to say she may be the spokesperson for Gen Y.

Continue Reading

image

In Love with Social Media (No, Seriously)

By Jessica Weil on August 4th, 2010
Categories: Connect

Oxytocin is a chemical that heightens feelings of love in the human brain. Recent studies and experiments have shown that using Twitter and other forms of social media actually release the chemical, making humans feel happier and relaxed, the more they interact with friends online.

Continue Reading

image

A Different Kind of Activism

By Wynn Harrison on July 14th, 2010
Categories: Think

Generation Y doesn’t march on the streets. Instead they take to Facebook and Twitter to protest. Could it be, though, that this is just as effective?

Continue Reading

image

Where you at? Check in.

By Noah Singer on July 13th, 2010
Categories: Connect

Location-based social networking sites, such as Foursquare, Gowalla, and others, may be just the thing marketers need to improve advertising based on behavioral targeting. Even the verb “to check in” is changing in connotation, as these social applications grow in popularity.

Continue Reading

image

Video killed the radio star, Internet killed the MTV VJ

By Angela Stefano on June 28th, 2010
Categories: Connect

MTV is running a contest to fill the gaping holes left in our hearts by the departure of VJ favorites Carson Daly, La La Vasquez and Quddus (and, you know, actual music videos from the network’s airwaves) with something new – a Twitter Jockey.

Continue Reading

image

What are the books that changed your world?

By Next Great on June 27th, 2010
Categories: Respond

A couple weeks ago, renowned author and columnist Susan Orlean created the #booksthatchangedmyworld tag on her Twitter page. Soon, the Twitterverse was abuzz and closely following her original post, the tag became a trending topic – and it’s still going. What are the books that changed your world?

Continue Reading

a Mullen idea